AMY DIGITAL is committed to protecting your personal data in accordance with Law No. 2017-20 of 20 April 2018 establishing the Digital Code in the Republic of Benin. This policy explains how we collect, use and protect your information.
In accordance with article Art. 374 — Digital Code of Benin, the data controller is the natural or legal person who determines the purposes and means of processing personal data.
AMY DIGITAL only collects data that is strictly necessary to provide its services, in accordance with the data minimisation principle set out in Art. 381 — Digital Code of Benin.
a) Data collected directly from you:
b) Data collected automatically while browsing:
AMY DIGITAL never collects sensitive data within the meaning of article Art. 383 — Digital Code of Benin: data relating to ethnic or racial origin, political opinions, religious beliefs, health, sex life or genetic data.
In accordance with Art. 379 — Digital Code of Benin, your data is processed for determined, explicit and legitimate purposes. AMY DIGITAL only processes your data for the following purposes:
Each processing operation carried out by AMY DIGITAL relies on one of the following legal bases, in accordance with Articles 378 to 380 — Digital Code of Benin:
In accordance with Art. 386 — Digital Code of Benin, your data is kept only for as long as is strictly necessary for the purposes for which it was collected.
| Type of data | Retention period | Justification |
|---|---|---|
| Contact data (form) | 3 years from the last contact | Customer relationship management |
| Customer data (contracts, invoices) | 10 years | Legal accounting and tax obligation (General Tax Code of Benin) |
| Browsing data (logs) | 12 months maximum | Site security and improvement |
| Payment data | 13 months after the transaction | Compliance with electronic payment rules |
| Analytics cookies | 13 months maximum | Standard duration for audience-measurement cookies |
| Google Ads data (recovery service) | Duration of the assignment + 1 year | Service follow-up and warranty |
Once these periods expire, your data is deleted or irreversibly anonymised.
AMY DIGITAL never sells, rents or transfers your personal data to third parties for commercial purposes. Your data may nevertheless be shared with the following categories of recipients, strictly within the limits of the defined purposes:
All providers used by AMY DIGITAL are selected for offering sufficient guarantees regarding the implementation of appropriate technical and organisational measures to protect your personal data.
As part of its activities serving clients in France, Europe and the Americas, AMY DIGITAL may need to process the data of individuals residing outside Benin. These transfers are governed in accordance with Articles 396 to 400 — Digital Code of Benin.
AMY DIGITAL ensures that any transfer of data to third countries is carried out in compliance with the following conditions:
For clients residing in the European Union, AMY DIGITAL undertakes to respect the principles of the General Data Protection Regulation (GDPR — EU Regulation 2016/679) to the extent applicable to our contractual relationships, in particular regarding the lawfulness of processing, data minimisation and the rights of data subjects.
In accordance with Articles 389 to 395 — Digital Code of Benin, you have the following rights over your personal data. To exercise any of these rights, send your request to contact@amy-digital.com, specifying your identity.
Obtain confirmation that your data is being processed and receive a copy of it, along with information about the conditions of processing.
Have inaccurate or incomplete data concerning you corrected as soon as possible.
Request the deletion of your data when it is no longer necessary or when the processing is unlawful, subject to legal retention obligations.
Object to the processing of your data for direct marketing purposes or based on AMY DIGITAL's legitimate interest.
Request the temporary suspension of the processing of your data in the cases provided for by law.
Receive your data in a structured, commonly used and machine-readable format, and transmit it to another data controller.
AMY DIGITAL undertakes to respond to any request to exercise your rights within a maximum of 30 days from receipt of your request.
Where processing is based on your consent, you may withdraw it at any time by sending an email to contact@amy-digital.com. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
AMY DIGITAL implements all appropriate technical and organisational measures to ensure the security and confidentiality of your personal data, in accordance with Art. 387 — Digital Code of Benin.
The security measures in place include in particular:
In the event of a data breach likely to create a risk to your rights and freedoms, AMY DIGITAL undertakes to notify the APDP and, where applicable, the individuals concerned, within the timeframes provided for by law.
The website amy-digital.com and the services offered by AMY DIGITAL are intended exclusively for adults (18 years and older) or for professionals acting within the scope of their work.
AMY DIGITAL does not knowingly collect personal data concerning minors under the age of 18. If you are a parent or legal guardian and believe that your child has provided us with personal data without your consent, please contact us immediately at contact@amy-digital.com so that we can delete it.
AMY DIGITAL reserves the right to modify this privacy policy at any time, in particular to adapt it to legislative and regulatory developments, or in response to changes in our data processing practices.
In the event of a substantial change, you will be notified by email (if you have provided us with your address) or by a notice displayed on the amy-digital.com website before the changes take effect.
The version in force is the one displayed on this page, with the date of the last update shown in the header. We encourage you to check this page regularly.
For any questions about this policy or to exercise your rights, you can contact AMY DIGITAL:
If you believe, after contacting us, that your rights over your personal data are not being respected, you have the right to lodge a complaint with the Personal Data Protection Authority (APDP), the supervisory authority competent in the Republic of Benin, established by article Art. 377 — Digital Code of Benin. This step does not affect any other legal remedy available to you.